For a class assignment to create a four-ad print campaign, my partner Nicky Walker and I had the freedom to choose any brand, and we landed on Pepsi after noticing a familiar restaurant moment: you order a Coke, and the server responds, “Is Pepsi okay?” We built the campaign around flipping that question into a strength, positioning Pepsi as more than the backup choice and turning an everyday interaction into the foundation for the creative idea.